These days, it's become
almost fashionable for Managers to talk about Innovation. But for many of them
this is just a way to score brownie points with their bosses. They aren’t
actually implementing Innovation, nor do they have any insight into what they
mean by Innovation. And in this race of “let’s play Innovation” they
unnecessarily start downplaying importance of Execution and stop rewarding good
Executors.
On the other hand, Managers
accountable for deliveries always need to live with limited resources. These
constraints always cause a conflict between Execution and Innovation, making
many of them biased towards Execution and treat Innovation as a step child.
What both these kinds fail
to understand is that Innovation and Execution are not co-wives. Nor there can
be any dichotomy between the two. Innovation and Execution actually complement
each other. As much as a great idea with poor Execution is a sure failure, so
too is a bad idea with great Execution. Effective Managers understand that both
Execution and Innovation are of the utmost importance and both have the
same weightage. Rather than swamping themselves with the traditional aspects of
management, they consciously allocate some time for themselves to lead the
Innovation process. Project Management is no longer just Execution Management
these days. It is now about Execuvation
Management: “Execution in Innovation”
+ “Innovation in Execution”.
Execution in Innovation
An idea without proper
implementation and application is just an idea or an empty promise.
Implementation and application is nothing but Execution. So, “Idea + Execution = Innovation”.
Successfully taking an idea from thought or concept level quickly to a solid
1.0 product stage is Innovation. Just conceiving a baby is not enough. Unless
you just want to end up becoming a sperm donor (or womb lender), you must put planned and
dedicated effort to nourish the developing life and effectively execute the 9
months of delivery period to see birth of your healthy baby. Similarly just
thinking a big idea is not enough. Baking the idea, coming up with quick proof
of concepts, pretotyping, building prototypes, successive prototypes, and
making revisions in the idea/concept along the way – this iterative process
leads to the real Innovation.
Innovation in Execution
Embedded in every step of
Execution is Innovation. Big ideas are not born every day. It is small ideas
that make the big difference. Ideas that lead to better plans, improved
processes and more efficient Execution – each iteration getting better results
and productivity, requiring lesser cost, lesser resources and lesser time.
Using Jugaad to overcome constraints is Innovation. Any move that improves time
management, task prioritization and scoping, and maximizes RoI is Innovation.
Understanding need of the hour and taking calculated risk - Fail often, Fail
fast and Fail cheap - is Innovation. Failing to Plan is planning to fail.
So, proper planning is Innovation. When something precious is at risk (your
life, your money, your growth, or your reputation), you innovate to save it.
So, surviving in adverse surroundings is Innovation. Point I am trying to make
here is that we all have been innovating on daily basis all our life without
even realizing this. It’s because all our life we’ve been taught that
innovation means coming up with big ideas that can win Nobel Prize or generate
Patents or make Publications or convert into game changing Businesses. While
true this is an incomplete definition of Innovation. This doesn’t include Day to Day Innovation, used by people
working on real problems in their day-to-day work.
An effective
Execuvation
Manager needs to find a
fine balance between Execution and Innovation. Remember that Innovation cannot
be forced - it can only be encouraged and facilitated.
Motivate Innovation
but do not demotivate smart and efficient Execution.
Encourage your team to use Innovation in
their day to day Execution. If your team is master in Execution, you
can afford to pull out some handfuls to try
Blue Ocean Innovation.
Every team has great
thinkers, great architects/designers and great coders/implementers. Compose a
team of one or two engineers each with these qualities/skills. If you have big
team, include more. Don’t be surprised if in doing this you find that some of
your most talented, capable, and passionate employees always had been deep
buried in routine tasks and day-to-day firefighting. Tap the invisible resource
of these core team members and challenge them with stretched goals. Give them
enough time (from their routine project tasks), opportunity and platform to
play their strengths, and provide them with necessary tools, guidance and
assistance. Give them freedom and flexibility, but be specific in terms of
goals, outcomes and constraints. Move away from fear-based approach, give them
enough protection and encourage the failure – follow ‘Fail often, Fail fast and Fail cheap’ mantra. If you want to
change the world, get comfortable with the uncomfortable...